Torres has an important job. He’s the Senior Director of Marketing and
Communications for the Miami Dolphins and for Dolphin Stadium.
Torres’ responsibility to help create and promote a favorable image of the
team. Done properly, ticket and merchandise sales, together with other revenue
generating activities, are encouraged; this is vital to maintaining competitiveness
in today’s NFL.
the team’s performance at a historical nadir, one would expect this work to be
more challenging than usual. Yet Torres and his colleagues have strived to
maintain a forward thinking approach.
example of this is the team’s advertising slogan for 2008, “A New Beginning…Believe
in Now”, which leverages the fresh start under the leadership of Bill Parcells,
Jeff Ireland, and Tony Sparano.
promote this slogan, the team has turned to various creative media including an
e-brochure, a wallscape on a building off of I-95, and even a bus that was
wrapped with the slogan and an image of the offensive line.
perhaps the most creative idea has been the use of the team’s rich history to
remind the public why “Believe in Now” is not just an empty call, why 2008 can
be an exciting season.
the Dolphins decided to produce a video which re-creates the famous 1994 Clock
Play in the current day. This video, which is running on the team’s web site, has
been earning rave reviews.
the uninformed, the Clock Play is regarded as one of the greatest in Dolphin and
NFL history. It happened at the New Jersey Meadowlands, in a game against the New
York Jets on November 27, 1994.
Dolphins had fallen behind the Jets by as much as 18 in the second half.
Storming back, they closed to within a field goal late in the fourth quarter.
down the field for the final points in regulation, the Dolphins reach the Jets’
8 yard line. With just 22 seconds remaining, quarterback Dan Marino indicated
that he was going to spike the ball, thus stopping the clock for the assumed tying
field goal attempt.
is what everyone was expecting…everyone, that is, but the Dolphins. What
happened next was nothing short of spectacular.
took the snap, faked the spike, and, using his lightning quick release, zipped
a pass to a wide open Mark Ingram in the front right corner of the end zone. CB
Aaron Glenn and the Jets defense were completely fooled. The Dolphins won,
recreation of the play in the present day was done using 16 kids who
participated in the Miami Dolphins Flag Football Camp. One kid was cast in the
role of ‘Danny’, a boy playing QB in a pick-up football game at a playground. He
is wearing a white #13 Dolphins jersey and cap.
video opens with an actress playing Danny’s mom coming onto the field and
telling him that it was “time to come home”. Danny begs his mom to let him have
“just a couple more plays”, while the green-shirted kids on the other team gripe
about the delay. Mom winks at Danny, his cue to run the trick play. Images of
the actual play are interposed with the interpretation by the kids. In the
background, the actual radio call by Bill Zimpfer and Jim Mandich rolls as Danny’s
pass is caught by another white shirted kid for the winning score. Mandich goes
wild as the kids celebrate.
the end of the video, the real Dan Marino makes a cameo appearance.
to go, kid”, says Marino.
all very well done, with the timing made even more perfect with season opener
being against the hated Jets.
how did this idea come to “pass”?
Griffith, our Senior Director of Production and Programming, had the initial
idea about a year or so ago with the help of Brendan Nieto (on Griffith’s staff)”, Torres told Phins.com. “We
thought the timing was right to do it with this year’s theme”.
wanted to re-create one of the most famous plays in not only Miami Dolphins
history but in the NFL to help show the influence of Miami Dolphins Football on
a community that transcends generations.”
laying out the idea on a storyboard, casting was completed and filming began.
a director and two cameras the entire spot was filmed in HD (high definition)”,
explained Torres. “Our field was a local park in Davie,
FL - Bamford Park
- to give it an authentic neighborhood setting. The entire shoot was filmed in five
hours on a single afternoon.”
to Torres, the feedback has thus far been “all positive from the public with
many requests to purchase.”
Marino liked it. Per Torres, Marino’s exact quote when he first saw the spot
was “It gave me chills”.
indicated that, due to the positive feedback from the Clock Play Replay video,
other great plays from the team and NFL history may also be re-created. One
such play could be the famous 1982 “hook and ladder play” from QB Don Strock to
WR Duriel Harris to RB Tony Nathan, in a game many Dolfans believe was the
greatest in team history.
view the 1994 Clock Play Replay video, go to the Aquavision media player on